The ARA Research Library
Audience Research Analysis has authored, or co-authored many of the seminal research studies in public radio in the past 40 years. On this page you can link to many those reports. Just click the title to obtain the corresponding PDF document.
Long View of National Audience Growth
Appeal and Public Radio’s Music
Availability and Accessibility
The Business of Public Service
Checklist for an Ideal Positioning Statement
Classical Programming’s Predictable Future
Critical Distinctions Between Public and Commercial Radio
Does Listener Focused Fundraising Work?
Listener Focused Fundraising Focus Groups Final Report
Doubling Public Radio’s Service
How Public Radio Gained Two Millions Listeners
For the rest of the titles on this list email Steve Olson and request a copy of the PDF: steveara2019@hotmail.com
Listener Opinions About Classical Concert Programs
MegaTrends Public Radio Tracking Study Report
Myth and the Minority Audience
Optimum Effective Scheduling for Spots
The Personal Importance of Public Radio
Programming and Audience Trends
Programming in Other Languages
Public Internet Consumer Insight Study
The Public Radio Tracking Study
Public Service Value and Ratings
Qualities of NPR News Loyalists
Radio Intelligence Articles 1988 to 1990
Ratings Analysis Theory and Practice
ARA's Top Ten Truths About Programming
What Happened to Public Radio Listening During the Gulf War
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