Audience Research Analysis, Inc.

Since the 1980s Audience Research Analysis has been a leader in helping the public radio industry interpret and act on audience research information. ARA’s founder, David Giovannoni, authored, or co-authored many of the seminal research studies (which you can find on this site) that led to expanding the reach and effectiveness of station programming.

AudiGraphics®, ARA's customized application of Nielsen audience data, was created to give public stations listener-service based analysis tools, revealing the behavior, demographics, and radio use of their audience. AudiGraphics turns tables of numbers into easy to understand, actionable graphs.

Leading stations, producers, networks, and CPB have relied on AudiGraphics audience research for decades to guide their decision-making. Come inside and see how AudiGraphics can help you.

Menu:

· Our Principles

· What Is AudiGraphics

· Our Basic Service

· Full Service AudiGraphics

· Airsound Evaluation Service

· ARA Research Library

· Profile of ARA’s President Steve Olson

· Profile of Founder David Giovannoni

· Profile of Former ARA VP Leslie Peters

Contact Us

Our business hours are Monday through Friday, 9:00 a.m. to 5:00 p.m. Eastern Time.